When the coronavirus pandemic started spreading in India, the Indian healthcare workers must have had their apprehensions on being deployed on the frontline. But then the call of duty has been paramount to them and they have humbled the country with their yeoman service.
Did you know that in 2018, the world had an estimated 228 million cases of malaria? That’s 91 times the number of coronavirus cases that the world currently has. Isn’t it surprising that hardly anyone in the world knew about hydroxychloroquine? If we apply brain science, this phenomenon doesn’t surprise us at all. That’s because no one believes in ‘digging the well before you’re thirsty’. And this is the exact trap that we are finding all Indian pharmaceutical companies in.
An analogy with Cognitive Neurology answers why brands need to be on facebook and on other social media
An analogy with network theory defines interesting solutions for effective online marketing and brand building
In the wake of CoronaVirus every business is floundering and trying to find different solutions. How to survive now and the aftermath ?
If your business is already digitally enabled, today you can see how important for your business to be online. Many of our clients have opted for digital transformation of their business few years back and now they are ripping the benefits of it. Few of them were doing as low as 15% of their turnover and few are as high as 75%. Not only product companies but also the service companies are benefiting from it.
Why are the campaigns of renowned brands like Dabur, Dettol, HP, and Reebok so successful? Their big budgets unquestionably set a great foundation for success, but is that all? No! If you look at the campaigns for each of these brands carefully, you’ll spot a universal attribute – they all narrate a story.
Mumbai, 11th Feb 2020: In an outstanding achievement, C Com Digital, the popular digital agency based out of Mumbai has made it big at the prestigious 10th IAMAI India Digital Awards under the ‘Best Digital Integrated Campaign’ category of 2020, for its immensely popular campaign #WhySufferSilently. The campaign, on behalf of Blue Cross Laboratories, aimed to break the myths and taboo around intense period pain medically known as Dysmenorrhea commonly seen in young adolescent girls and women, was to educate them on the necessity of seeking medical help, has got an overwhelming response from the netizens. The award ceremony was held at the India Digital Summit on 5-6 February 2020, at The Lalit, New Delhi.
“OK Google, find me the cheapest flight between Mumbai and Bengaluru.”
“OK Google, find me trains between Bengaluru and Mysore.”
“OK Google, find me a KTDC guest house in Mysore.”
“OK Google, find me a taxi service in Mysore.”
“OK Google, how much time it takes from Mysore to Hampi?”
This is how a 65 year old lady planned for her trip to Bengaluru, Mysore and Hampi.
Several factors have contributed to the staggering growth of digital marketing in India. While most people are aware that the digital spectrum has been gaining momentum over the years, certain factors have paid a key role in catalysing the growth process. Over the last few years, the utilization of digital marketing has increased by nearly 50% in India.
Tentpole marketing is a strategy devised by most artists, movies, and media production companies to seize the hype created around an event – a trend, or a moment in a manner that benefits them.
Voice search has moved beyond being merely a fad. It has passed the stage of early adopters and has also made voice assistant devices like Amazon’s Alexa and Google Home some of the best selling products of all time on platforms like Amazon and Flipkart. Even books written on these devices have become best sellers! If you don’t believe us, just search ‘Alexa’ on www.amazon.in and you’ll find ‘Google Home Ultimate Guide’ as Best Seller in the search results.
A man of clear vision and focus Chandan Bagwe is a believer of actions backing words. No wonder, his brainchild- C Com Digital, the leading techno digital marketing agency of Mumbai follows the same visions. Now well-ahead of its competitors, the company has successfully carved a strong niche for itself, riding on its powerful AI based platform and providing wholesome digital branding to its clients.
