The galaxy of internet is no longer a dwarf! It’s a massive giant consisting of 40 billion entities, being constantly seen through telescopes (Please note: Google is the telescope of the internet world) of varying strengths, purpose & locations! Where, how & when do you get spotted in such a mass?
These are the kind of web pages that account for most of the internet galaxy. Most of them have not been given a SEO and if they have been, then the search engine optimisation has simply not been strong enough to pull them out of the dark matter and place them in the path of the zillion telescopes pointing to this galaxy!
These are the better performing websites that are a direct hindrance in the observatory path. They are not on the ‘ignore & proceed’ list, but rather are possibilities of being subjected to intense scrutiny by the netizens. And more often than not, riding on the back of good search engine optimisations, these websites will showcase reasons for the users to come back.
These are the stars that stand out. Having bred on high performance search engine optimisations (and surely other initiatives such as ad-campaigns, social media & integrated campaigns), they are the ones easiest to spot and to the trained eye, even visible without the telescope (context: book marked, direct typing of URL etc.)!
Internet enthusiasts have their own way of discovering, experimenting & remembering websites! To the telescope of internet, there are various lenses (social media, ad campaigns, digital properties etc.) to add and magnify the observed web pages.
Psst! Ever wondered how crucial is a digital property & a search engine optimisation in a merger? Read our case study “Mergers & Accusations”
Search engine optimization (SEO) is the process of bettering the visibility of a website or a web-page in a search engine's 'natural' or unpaid ('organic') search results.
The Importance:
Keyword research is one of the most important, valuable and high return activities in the domain of search-marketing. It is not just about getting visitors to your site but about getting the right visitors. This intelligence can be immensely beneficial to your business. With keyword research, you can predict shifts in demand; respond to changing market conditions and start offering the products, services and content that web-surfers are actively seeking.
Primary and Secondary Keyword Generation
The Importance:
Onsite SEO involves making sure that your website pages, titles, tags and overall structure are optimized for your target keywords. This helps informing search engines and internet surfers about your website.
The Importance:
Off-site optimization is the second tier strategy for any successful SEO campaign
It is the process of getting an ever-increasing number of links coming to your website to improve traffic and search engine ranking. It is a time-consuming process and hence, not a 'one-time' activity.