Where, we spend a lot of time on things that matter to us It could be about a comment by an eminent citizen, it could be about an achievement that has done our nation proud or it could simply be a trivial matter of speculation within a closed group, but opinions are opinions! They ought to be shared, heard & debated. Social media (read facebook) has helped us overcome a huge social fracture by offering a platform where we can voice our opinions! Psst! Read the most psychological aspect of facebook in our case study – Let’s Repeat
and create quite a big fall (quite literally again)... Facebook, blogs, youtube & forums have empowered online activism & citizens & citizen journalists like never before, breaking the strangleholds of state controlled media houses & publications.
Psst! Have we forgotten the April 6 Youth Movement (http://en.wikipedia.org/wiki/April_6_Youth_
Movement) during the Egyptian Revolution of 2011?
And it’s easy to see why: Because there’s a constant relay in which batons of opinion, thought, advice & support are exchanged at a hyperbolic rate between users who feel, get & stay connected with a common thread. So, by allowing us to reply to any tweet of our favourite personality, Twitter bonds users through ‘direct talk’ with personalities we wouldn’t otherwise have the opportunity to connect with. When we drop our CVs through a network on LinkedIn, we feel the comfort of being known & having been introduced to. 6 degrees of separation it might be today, but tomorrow will be another day and lesser degree of separation!
With all, from public matters to personal matters, ending up on social media, we are becoming an open book for the world to read & to write on. From a causal update to one on ‘relationship’, social media is the ‘go-to’ for the vastness of concept called ‘LIFE’!
Caution: A good social media engagement & marketing strategy demands more than mere presence on facebook, twitter, linkedin, blog, pintrest & youtube. Read our case study ‘Network Theory’ to gain a wonderful perspective.
Social media marketing can lead to more customers, increased in-bound traffic, better search engine rankings, brand recognition and brand loyalty.