Creatives and Digital Branding

For the desire called ‘brand immortality’, Digital Content is an elixir.
Are brands mere mortals? Yes, you may think. After all, there are product life-cycles and other such management concepts to put a strong argument. There’s is also the spiritual concept of ‘rebirth’ that has been employed to aptly describe a brand’s renaissance. Although true, with the modern world of digital marketing & and the virtues of valuable content, there’s always a way to reverse this mortality.
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