Digital Strategy – Mastering Tentpole Marketing Trends & Tactics

Digital Strategy – Mastering Tentpole Marketing Trends & Tactics

Chandan Bagwe, Founder & MD, C Com Digital explains the concept of ‘Tentpole Marketing’ and how it can help marketers in planning their Road to 2020.

Tentpole marketing is a strategy devised by most artists, movies, and media production companies to seize the hype created around an event – a trend, or a moment in a manner that benefits them.

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The World of Voice Search, Voice Assistants & Voice Commands

Voice search has moved beyond being merely a fad. It has passed the stage of early adopters and has also made voice assistant devices like Amazon’s Alexa and Google Home some of the best selling products of all time on platforms like Amazon and Flipkart. Even books written on these devices have become best sellers! If you don’t believe us, just search ‘Alexa’ on www.amazon.in and you’ll find ‘Google Home Ultimate Guide’ as Best Seller in the search results. 


From scratch to pinnacle- Chandan Bagwe takes C Com Digital to glory

From scratch to pinnacle- Chandan Bagwe takes C Com Digital to glory

A man of clear vision and focus Chandan Bagwe is a believer of actions backing words. No wonder, his brainchild- C Com Digital, the leading techno digital marketing agency of Mumbai follows the same visions. Now well-ahead of its competitors, the company has successfully carved a strong niche for itself, riding on its powerful AI based platform and providing wholesome digital branding to its clients.


Pepsi to raise its fizz factor with Salman’s swag

Pepsi to raise its fizz factor with Salman’s swag

The Dabangg star looks set to woo the endorsement world again with his mass appeal, say, industry pundits

Salman Khan is back. This time it’s not just with the blockbuster franchise ‘Dabangg 3’ but also in the endorsement world as Pepsi’s new brand ambassador.    

However, this time there is more to ‘Brand Salman’. Bagging a deal with Pepsi to be the face of the brand has put the 53-year-old Khan back in the endorsement game and how. After building the story with Thums up’s ‘Aaj Kuch Toofani Karte Ha’, he will now be endorsing competitor cola brand’s ‘Har Ghoont Mein Swag’ proposition.


DIGITAL-MICRO-MARKETS-A-THING-OF-THE-PAST,-PRESENT,-OR-WAY-FORWARD-FOR-THE-NEW-INDIA

DIGITAL MICRO-MARKETS: A THING OF THE PAST, PRESENT, OR WAY FORWARD FOR THE NEW INDIA?

Chandan Bagwe, Founder, C Com Digital, talks about digital micro-markets and the need for a digital approach to simplify age-old manual processes and transform the business into an automation-embracing platform.

The ease at which organizations and entrepreneurs introduce new businesses, develop goods and services, and extensively market themselves, has given rise to an expansion of micro-markets, which capture very narrow demographic areas with often unexpectedly profitable results.


Contextual advertising, the path to impactful business: Chandan Bagwe guides Entrepreneurs & Start-ups

With the global digital explosion, marketing has evolved too and online advertising has become the core of business, especially relevant for start-ups. In an attempt to mentor the new entrepreneurs and upcoming brands on this immensely important concept, C Com Digital, the leading techno digital marketing agency in Mumbai, recently held two insightful sessions by Chandan Bagwe, Founder and Managing Director of the company.


The Story Of 21 Year Old Food Delivery Boy Vishal Sonkar Learning Dance From YouTube

The Story Of 21 Year Old Food Delivery Boy Vishal Sonkar Learning Dance From YouTube

If you’re a fan of reality television shows, the chances are you would be following Dance Deewane S2 on Colors TV.  Among all the contestants, the story of 21 year old Vishal Sonkar is most fascinating. Vishal is from Jamshedpur – a city which until now was famous for Tata’s steel plant. But now, the city is known as the home of Vishal Sonkar, who is one of the strongest contenders to win season 2. Vishal is a food delivery partner and has seen poverty right through his childhood.