yes, that’s right. in this wide wide world of internet, how do you reach your consumer? STP (Segmentation, Target Group & Positioning) - all that once held true, still does.
real time consumer engagement is no longer a gyan or a possibility. We are beyond the point where we can conveniently choose to ignore social media
web checks in
books cab through mobile apps
villages in India are going wi-fi. benefits? lots of them...
cafes with wi-fi have been found to benefit more than ones without
when they check the prices
every commuter, with a mobile phone, uses atleast 1 app