stop snooping on competitor’s website & succeed by adopting the apt idiosyncrasy from below.
The website as a concept is constantly evolving, becoming ever more fluid & free flowing. As a medium, the website has become more experimental. The world has a population of 7 billion and we all know the kind of rat race we all compete in. Imagine then, what it could be to live the life of a webpage with an estimated 40 billion inhabitants to compete with! With some exaggeration even if we were to conclude that a million websites look & feel the same, we would still have 400 different options to try out. Now, this can bring in serious identity crises! There’s little doubt that in the world of online brand rivalry, any identity crises is enough TNT to cause an implosion!
In this perspective essay, we have recognised a few identities and listed down their idolatry idiosyncrasies of these adorable characters!
When you are a very large MNC operating in many countries across the globe, you are obliged to communicate tons of compliance data, stock information, CSR activities and many more things. For this our approach is to adopt the idiosyncrasy of an elephant. Here’s how...
So, you are a consumer focussed company aiming to permanently settle down deep in the minds of the millions of consumer. Then, we seek inspiration from the ever lovable dog and in the following way
You are product/ brand and ever since you were born, have been bred on this single word “Numero Uno”. So, gallop your minds at the speed of horse and stay ahead by
First things first, you appeal only to people of a certain strata, either by your virtue of being very luxurious/ high-end or being a very niche idea. For getting admired, adopt the idiosyncrasies of the cat
It is about being straight to the point. Your wool is your strength and it is all about you getting liked for that. You are a need of your users, so keep them hooked by idolising the sheep