Voice search has moved beyond being merely a fad. It has passed the stage of early adopters and has also made voice assistant devices like Amazon’s Alexa and Google Home some of the best selling products of all time on platforms like Amazon and Flipkart. Even books written on these devices have become best sellers! If you don’t believe us, just search ‘Alexa’ on www.amazon.in and you’ll find ‘Google Home Ultimate Guide’ as Best Seller in the search results.
Amazon & Google know they have hit a gold mine, once again!
We Indians love to multitask. From music, to cricket score updates, to news – there are many things that we would like to know and voice assistants have made multitasking extremely simple. Amazon and Google know they have hit a gold mine, once again! That’s why they are upping the ante by spending a premium on television advertising during prime time and cricket matches. This advertising, backed with great discounts is feeding a wave of growing consumption of these devices.
It is evident that ‘voice’ will be at the center of all connected devices. Don’t believe us? Remember that smartphones were a luxury until just a few years back. Today they are a necessity, and one can’t think of spending a single day without a smartphone.
Many brands know this, but what about your brand?
Brands have realized their growing importance. The market already has many devices such as home lights, window blinds etc. that can be controlled through Amazon’s Alexa and Google’s Home. But where does your brand stand in all of this? We know the current answer is – NOWHERE.
But, you needn’t worry about it. All you need to do is schedule a consultation with us, and we’ll present our roadmap – Your brand in the world of voice. The time to make the move and gain the first mover advantage is now. Please reply to this blog and we’ll get in touch with you.