In today’s marketing world videos are extremely important. But if you are still not convinced about the merits of video marketing, below are strong reasons why you should start believing:
1. Videos boost sales & conversion
Adding a product video on your landing page can boost your conversion rate by as much as 80%. Videos are the best way to engage your website visitors. Studies show that more than 50% of visitors who watch a product explainer video subsequently buy it also.
2. Videos build trust
Nothing moves faster than trust. Trust is the foundation for all conversions and sales. And, trust also helps in customer retention. Videos are the best way to build trust, because seeing is believing.
3. Search engines love videos
Videos increase the average time users spend on your website and all the search engines, especially Google, love this aspect. Longer stay on a website is a sign, to the search engines, that visitors love your website content. As per some statistics, by including a video on your website, you are 53 times more likely to show up on the first page of Google.
4. Mobile users love videos
Videos & mobile go hand-in-hand. 90% of mobile users watch videos and the reason is simple – videos are the easiest form of content to consume while on-the-go.
5. Videos can explain everything
Let’s accept a fact – text content can’t explain everything, and neither can pictures. But, it’s possible for you to explain even the most difficult concept in a short & simple manner.
6. Videos engage all types of users
Not all your website visitors would take the pain to carefully read all the content on your website. But videos can engage even the most lazy visitors. That’s a great positive you can have for the website.
7. Videos encourage social sharing
Social media platforms also love videos – be it Facebook, Instagram or Twitter. Social media users too love seeing a video. So, understand what type of videos your target audience loves watching, and focus on building such videos for your video marketing. It’s a definite recipe to get social success.
8. Video ads work better than other types of ads
Because video ads engage users more, they work better than any other types of ads. Now that’s what we call – the icing on the cake 🙂
The Conclusion? Videos work like nothing else and you must use video marketing for your brand. Video is the future of content, and we can use it to propel your brand to the top. If you did like to begin straight away, please reply to this email with the date & time and we will be happy to get you started.