Imagine you run an offline grocery store. You have a set of regular customers and are very well versed with their buying habits. Knowing your customer well allows you to offer a personalised experience to each one of them. You know Mrs. Sharma buys whole wheat bread once a week and every time she does, you remind her to buy table butter and cheese slices. You will not hesitate recommending a new brand of whole wheat bread to Mrs. Sharma, because you know she prefers it. These virtues, of you as a shopkeeper, creates customer delight, which has resulted in Mrs. Sharma becoming your loyal customer.

Share

Television has been extremely popular ever since it was introduced. For many decades, people have turned to TV for being entertained, to keep up with the news, and also to improve their know-how of different aspects of the world. But, thanks to the explosion of online video, the popularity of television is on the wane. 

Share

As per a recent report by Google, as much as $45 Billion of FMCG will be digitally influenced by 2020. This means that no longer can FMCG companies, big or small, prioritise digital marketing as secondary. With so much of market influenced digitally, FMCG companies need to shift gears and adopt a digital first approach for marketing. And the formula for winning this opportunity is 3’V’s – Video, Vernacular, Views.

Share

Chatbots have already brought a new way for brands to communicate with their customers. Driven by fixed rules and artificial intelligence, these chatbots have the ability to chat just like a real person. Additionally, chatbots are equipped with machine learning, which means that the more conversations chatbots have, the more intelligent they become. What this means is that chatbots can understand language, and not just commands which makes them truly intelligent.

Share

Chatbots are proliferating almost every industry and every function. Chatbots come with many abilities which allow them to be deployed for a plethora of roles, in any industry. From closing sales, to providing 24×7 customer support to even providing consultations, chatbots can be programmed to deliver many outputs more efficiently and without errors as compared to humans. With so many roles and benefits, it is highly likely that AI chatbots could replace humans in many industries.

Share

In today’s marketing world videos are extremely important. But if you are still not convinced about the merits of video marketing, below are strong reasons why you should start believing:

Share

Today, AI chatbots are popular across social platforms. So, it’s time that your website should also have an AI chatbot. And, here are some reasons why:

Share

The power of the digital realm which can either polish or tarnish an entity’s image in the eyes of masses

Share

We know that everyone is excited about the release of Salman Khan’s upcoming movie – Bharat! But, for the auto industry, it’s a different Bharat that has got them excited. 

Share

In 2018, the internet connectivity growth in India was the fastest in the world – increasing by 40 million every month on an average. Thanks to the low-cost smartphones & affordable data packages, 400 million Indians consumers are now online.

Share

It has been nearly 21 years since Google was launched. And, in these 21 years not only has Google search changed, but the way users perform online searches has also changed. Here are 5 big things about search engines that have changed over two decades:

Share

I was recently discussing the future of digital marketing with a senior creative head of a leading mainline agency. He advised, “AI (artificial intelligence) is THE THING. People are clueless about it, and adding AI to your advertising strategies and pitch notes will gain big bucks”. It is safe to say I was immensely unimpressed; his vanity was coated with false assumption. Furthermore, people are smarter than what he expects them to be.

Share