
DIGITAL MICRO-MARKETS: A THING OF THE PAST, PRESENT, OR WAY FORWARD FOR THE NEW INDIA?
Chandan Bagwe, Founder, C Com Digital, talks about digital micro-markets and the need for a digital approach to simplify age-old manual processes and transform the business into an automation-embracing platform.
The ease at which organizations and entrepreneurs introduce new businesses, develop goods and services, and extensively market themselves, has given rise to an expansion of micro-markets, which capture very narrow demographic areas with often unexpectedly profitable results.