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| Pramanik is an online saree, lehenga-choli and salwar-kameez shop for Indian women. Pramanik in simplicity stands for fashion. Pramanik store has an exclusive collection for men, women and kids, located at Palai plaza, Dadar (E), Mumbai and another shop located at Matunga (E), Mumbai. |
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| The website sells ethnic Indian garments for women and is a hot favorite among Non Resident Indians. |
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| Challenges: Website Development and SEO |
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- To bring a new site on first page of Google for important keywords
- Increase visitor’s traffic
- Very high competition among online women apparel websites.
- No SEO work done previously.
- Pramaink.in was a new registered domain name with new website.
- No content was provided.
- Begin and Increase online sale in USA, UK and South Africa
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| Women are very conscious about their beauty. They criticize and never compromise when it comes to their looks as clothes defines their personality. So it was a challenge of selling women garments online because touch and feel of a fabric was very important. |
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| Online shoppers are conscious about following important factors:- |
- Credit Card Security
- Shopping Experience
- Feedback, service and response
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| Solution: |
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We followed our systematic SEO process cycle for pramanik.in for first 6 months as part of Standard SEO |
- Requirement analysis
- Competition analysis
- Keywords research
- Website analysis
- SEO plan execution
- Result analysis
- Monthly optimization and modification
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| After understanding and analyzing the client’s need, team of SEO experts at C COM dedicatedly worked on the pramanik.in to fetch remarkable results. Besides above repeated SEO cycles, additional steps were taken as part of Enhanced SEO for next 6 months which were mainly, |
- Creation and additional of pages for dedicated fashion section
- Weekly Blogs creation and updating
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| C COM SEO team also started working on various sections and sub sections of Pramanik online shop. Fashion, beauty, style is the most favorite area of today’s stylish woman. Latest bollywood gossips are also in the air. By keeping all these points in mind, we developed additional pages for fashion section and fashion related blogs. Regularly updating the site with latest fashion news, style statements, makeup and beauty tips, bollywood buzz and spicy gossips sections helped it to gain instant popularity. We also created very interesting blogs regarding sarees, lehenga cholis and salwar kameez and pramanik fashion on popular blog sites. |
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| For superior promotion, as a seasonal activity, Advanced SEO was carried out in the month of March for 1 month and in August for 3 months. |
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- Google Adwords, PPC Ad campaign on shaadi.com, Indiatimes and Rediff.
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| There was also need to change programming logic which helped search engines to properly access internal web pages within the Pramanik website. |
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| Results: |
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The results started showing within first two months and there was a considerable increase in website traffic. This had a very significant impact on total online sales of Pramanik. The Unique visitors increased up to 300% and number of visits up to 200% within first two months. |
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- 300% increase in website traffic.
- Increase in sale in USA, UK and South Africa
- Pramanik established itself as a leading online site for Indian fashion
among top online competition
- From March 08 to October 08 the visitors’ traffic in US and UK increased due to the ad-campaigns.
- NRI clients also appreciated pretty lehenga cholis, awesome Anarkali style salwar kameez and exclusive embroidered sarees.
- Not only Pramanik established itself as a leading online site for Indian fashion but also it became very popular among fashion websites.
- Social media submission and blogs creations brought Pramanik brand name recognition among NRI.
- Enhanced SEO services have helped Pramanik website to gain high visitors traffic on major search engines like Yahoo, Google & MSN.
- Targeted keywords brought the site on the 1st page of Google.
- The most popular 25 keywords are positioned on the first page of Google.
- Sale and visits have increased noticeably since the launch of the website.
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| Testimonial: |
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| "You promised us results and you delivered. Unbelievable is the word to describe the traffic generated from your team". |
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| www.pramanik.in got 300% increased traffic of unique visitors because of the SEO campaigns. Pramanik has also increased its online sell in India, US, South Africa and UK. |
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| Thanks to C Com. |
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Vijender Singh,
Pramanik Clothing Pvt. Ltd. |
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