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| Drbatra.com is an online homeopathic clinic. Founded by Dr. Mukesh Batra in 1982, Dr. Batras' Positive Health Clinic Private Limited (DBPHCPL) is India's largest chain of homeopathic clinics. |
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| A nationwide chain of 50 Super Speciality Clinics spread across 19 cities in India, Mauritius and UK. |
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| Challenge: |
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- Keywords were too generic
- Too many keywords
- Site structure, data flow and development issues
- High brand awareness but few new visits
- High bounce rate
- Very high competition among online homeopathy websites.
- There was no SEO work done previously.
- Negative testimonials and negative publicity sites
- Incorrect linkages
- To Increase sale in USA, UK
- To bring a new site on first page of Google for important keywords.
- To Increase visitor’s traffic.
- To Increase online sale.
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| Online shoppers are conscious about following important factors:- |
- Credit Card Security
- Shopping Experience
- Feedback, service and response
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| Solution: |
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First we developed Dr. Batra’s new website it using ASP .Net from scratch and made it SEO friendly. The latest technology helped overcome ASP’s limitations. This helped search engines to access internal web pages with ease with many other advantages. |
We followed a systematic SEO process cycle for Dr. Batra’s website.
- Requirement analysis
- Competition analysis
- Keywords research
- Website analysis
- SEO plan execution
- Result analysis
- Monthly optimization and modification
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| After initial studies, we provided quality keywords to increase the visitors’ traffic towards the website. After understanding and analyzing the need of drbatra.com, expert SEO team of C COM Enterprises dedicatedly worked on the project to fetch remarkable results |
| C COM SEO team also started working on various sections and sub sections within drbatra’s website. Created different keywords for different sections |
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| Keeping different homeopathy treatments in mind and to attract new of visitors’ traffic we created blogs and updated them. |
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- Made the site user friendly and search engine friendly.
- Three thorough testing cycles carried out to make site error free and easy for navigation.
- Added new articles related to health, mind, stress relief, healthy nutritious diet food any many more. So along with the patients interested in homeopathy treatment other health conscious visitors traffic also attracted towards drbatras.com.
- Removed negative publicity from other websites with special efforts and direct mails.
- Removed unwanted pages.
- Optimized images.
- Added effective site maps and made effective use of Robot.txt for re-directing search engine traffic from unwanted pages.
- We optimized the keywords and metatags to improve the visitors’ traffic.
- Updated the site with high quality keywords and blogs giving interesting information on drbatra’s positive health articles.
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| Results: |
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The results started showing within three months and there was noticeable increase in website traffic. This had a very significant impact on total online sales, registration and enquiries of Dr. Batra’s homeopathic products. |
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- Noticeable increase in website traffic.
- New visits and website sale increased.
- The very popular 24 keywords are positioned on the first page of Google.
- Increase the sale in USA, UK and South Africa
- Increase in user registration
- Increase in Enquiries
- www.drbatras.com became leading homeopathic website.
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| We started Dr. Batra’s SEO in the mid of the May 2007. In the first month itself we got unexpected number of visits amazingly within only first 15 days. |
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| In June 2007, we got nearly double visits than previous month and 75.84% new Visits. We kept the graph of achieved visits constant per month for www.drbatras.com and within next 5 months we were successful in increasing traffic by 50% visitors extra. In Sept. 2007 drbatra.com achieved 75% increased visitors and 75.45% new visits. We successfully kept the Dr. Batra’s visitors’ graph almost stable on repeated visitors and increase in new visits and page views. |
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| In last month June 2008, we increased Dr. Batra’s visitors’ traffic by 95% increase in visitors than previous period. |
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| We analyzed the whole site and also its competitive sites. Then we chose best keywords for www.drbatras.com After targeting best keywords, we analyze all the keywords regularly and made changes if possible and the resulting targeted keywords brought the site on 1st or 2nd page of Google. |
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| Full fledged SEO services have helped drbatra.com website to gain high visitors traffic on first page of major search engines like Yahoo, Google & MSN. |
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| www.drbatras.com SEO case study is a success story, famous homeopathic clinic in India had achieved 78.79% new visits, reduced bounce rate, increase visitor time on site from few seconds to more than 6 minutes. Sale and visits have been increased noticeably since they have actually launched their website. |
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| Our team was successful in making “homeopathy” keyword synonymous with Dr. Batra’s Homeopathy on the World Wide Web. |
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| Testimonial: |
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"Since we have purchased your Standard and Advanced SEO, we are continuously getting increased results in visitors' traffic at Dr. Batra's site. The investment is well worth it. Thanks for your help..." |
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| Thanks to C Com. |
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Peter F.
Manager Systems – IT
Dr Batra’s Positive Health Clinic Pvt. Ltd |
