A Website signifies your online presence. It is branding your online business. The purpose of placing a website is to get visitors traffic who will be converted to potential customers later. A well made website gives your business a corporate identity in web. Hence website should be interactive, communicative and user friendly.

You should design your website in attractive and creative manner. Each company or organization must show uniqueness with creativity

It is essential to know who's going to visit the website and how can they benefit the website owner. Defining the targeted group of visitors is the foremost step in the website planning process. Your visitors will visit your site for a specific reason and, you need to understand the requirements of your visitors.

You should know whether it's a business site or informative site, you should always identify the target audience for your site. You need to hold the attention of your visitors so that they will stay longer on your site. From visuals to appropriate content, you should know the specific preferences of your audience.

To get targeted visitors traffic to your website you should possess higher position among popular search engines. Your website must content unique and informative content. Each webpage must contain unique and important Title tag and Meta tag keywords to get targeted visitors.

Does the website increase online sale or it is just like a showpiece? The website should have informative, unique and keywords-rich content. Important Title tag and keywords will make higher rank online presence of your website, increase visitors’ traffic and also increase online sale.

Logo is defining business brand so web designer should always design the unique, simple, short and creative 2D/3D logo for every website.

The website must have attractive look. Nice attractive wrapping paper is increasing curiosity of inside gift. First impression is the best impression! Similarly if index page of your website is attractive then visitors will prefer to navigate inner webpages.

Every website should have clean, neat, attractive and user friendly layout. Color combination should be attractive. Before designing the layout for the website you should know where that website is corporate website, informative website, fashion portal or E-commerce website.

Corporate website layout should have professional layout structure with calm colors such as gray, blue or white.

Fashion related websites should have eye-catching flashy layout with sizzling and shimmery colors.

Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity.

Avoid ambiguous and complex designs for your layout logo. A simple layout and logo enhances the beauty and the memorability of your online business brand name.

Visitors may not stay longer on your site by waiting when it is going to be open. The loading time of website should be low. Nobody is having time to just sit and wait longer when your heavy .swf flash banner and high resolution images are opening and the constant message displaying on the screen 1 or 2 items are pending

Don't confuse between the words beautiful and effective. Your site can look good but fail to get visitors whereas your competitor's simple website will be getting much traffic. Appearance is just not everything required to lure visitors.

Understand the needs of your website and viewers. Visitors might not be interested into knowing

Visitors might not be interested into the functionality of your website. They are looking for some services/products. If they found exactly what they want on your website, they navigate the information on your site. Your website must have unique, informative and keywords-rich content.

You should provide all the important and accurate information about your products/services so that visitors may stay longer on your website and come again and again.

Site navigation and link structure should be proper. Use important and proper keywords to define the links. It is always wise to have a site map for your website. This gives your visitors a simple route to navigate in your site. Even search engines find it easier to locate webpages when you have a site map in your website.